Apple has been as busy as ever, especially over the last few months with some major releases on both the product and the operating side.  If the record sales and reviews have anything to say for it, it’s been nothing but up-side for the world’s leading tech brand and consumer alike. In fact when you think about the popularity of Apple products, the most telling aspect is that most people refer to their iPhones as an iPhone and not just their phone.  The same with their Macbooks.  Why?  Well partly because Apple has chosen wisely when it comes to naming and branding their products.  But it’s also because people just love their iPhones, iPods and Apple products! In case you have missed any of the announcements, we’ve provided for you below a briefing on the latest news, including the Apple product features that may be of most interest to you.  But first, we give you some fun and interesting facts about the mega-brand itself.  (Sources: and

Apple Facts:

  • Every single iPhone ad displays the time as 9:41 AM – the time that the device was first unveiled by Steve Jobs in 2007.
  • Apple’s first computer, the Apple 1 (1976), did not include a keyboard, monitor, or case and was basically an assembled circuit board. The Apple II was introduced on April 16, 1977, and has been widely credited with popularizing the home computer.
  • Everything you say to Siri is sent in to Apple, analyzed and stored.
  • Apple stores each sell an average of $93,150 worth of products every day, which is equivalent to $3,900 an hour or $65 a minute every day of the year.
  • A decade ago, this prediction (fail!) appeared in the Times:  “Everyone is always asking me when Apple will come with their phone and my answer is, probably never.” – David Pogue, The New York Times in 2006.
  • The Monday after the new iPhone 6S and 6S Plus went on sale, Apple reported having sold 13 million units – a new record for the brand.
  • One of Apple’s original Co-founders (Ronald Wayne) sold his shares for $800…today they would be worth upwards of $30 billion.
  • Apple Inc.’s founder, Steve Jobs, is a college dropout. He dropped out of Reed College in 1972, after attending only one semester.
  • Forbes Magazine ranks Apple as the #1 most valuable brand in the world – Apple is worth double that of any other brand on the planet
  • Smoking near Apple computers voids the warranty.
  • Apple has over 80,000 employees around the world.
  • You have a better chance of getting accepted into Harvard than getting a job at an Apple Store.
Now that you know a little more about the brand that has captivated the world’s attention for so many years, here is a round-up of the latest product releases from Apple and the most talked-about features.

Apple Product Features

iPhone 6s / 6s Plus – as expected, the September release was an “s” version of the iPhone 6.  Many of the updates were “under the hood” so to speak, but there are some noticeable changes to the features, including 3D Touch (Multi-touch features that brings up different options depending on the pressure of the touch), a stronger aluminum to address the ‘Bendgate’ scenario that occurred with the release of the iPhone 6, a new Rose Gold finish.  Live Photos – a feature that brings still images to life by capturing a moment in motion – is also getting a lot of attention as it is said to “bring photos to life”.  And the retina display and quality is improved for both photos and videos. iPad Pro – it’s a new larger iPad that is thin, light and has all-day battery life.  In a surprise turn of events, Apple also introduced a stylus for the iPad called the Apple Pencil – something Steve Jobs was very strongly against…saying in a 2010 interview, “if you see a Stylus, they blew it.”  It also has an accessory option of a Smart Keyboard, helping it to rival portable PC’s. iOS 9 – as of September 16, iOS 9 was available as a free upgrade for iPhone, iPad and iPod touch users.  The upgraded OS promises an improved Siri, faster and more powerful search capabilities, multi-tasking features, and background improvements that increase battery life and shrink the size of apps to make downloads faster and more compressed. OS X El Capitan –the latest release for the desktop, the operating system became available to Mac users as a free update on 9/30.  The touted improvements include better windows management, built-in apps and Spotlight search, and overall performance updates that will make everyday activities faster and more responsive. Apple Watch OS 2 – One of the newer products recently got its first major update with new cases and bands, a new Sports model and the high-end Hermes collection made with leather bands and stainless steel, in addition to the update to OS 2.  The new operating system is making the apps run faster and more fluidly by running natively on Apple Watch and this second generation is offering much more in the way of customization.  You do need an iPhone 5 or later to be able to use the Apple Watch. Apple TV – Now with 40 available channels, the “all-new” Apple TV integrates an all-new TV operating system that essentially lets you create your own custom TV-watching experience through the apps.  The new Siri remote allows you to use voice commands to select and schedule programming, or at least to use the touchpad at the top of the remote.  One of the knocks on the former version of Apple TV was the need to press directional buttons to navigate through the menus.  This has been addressed by Apple.  And this version also lets you download apps from the app store, which opens the door for 3rd party developers to create just for Apple TV. iPod Touch – the introduction of the “best iPod touch yet” was overshadowed by the anticipation of the other major launches, but it still worth noting.  It includes a new lineup of colors like space gray and pink, as well as a new 8-megapixel iSight camera, improved FaceTime HD camera and better fitness tracking capabilities thanks to the M8 motion coprocessor. You can read more in-depth information about any of the major releases on the Apple news page. Corsica is a member of the Apple Consultants Network and available to provide IT support on Apple products. For questions or to get IT service support on any device, contact us at or 877-367-9348.

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