Top 10 reasons why you need to have a website.
Are you still wondering whether your business still needs a website?
- Promote Your Business 24/7, 365.
Your website is a virtual salesman who doesn't get tired or take vacation days. By showcasing your products and services online for everyone to see you can explain the benefits of doing business with your company and allows your customer to learn and understand your service at thier own pace. An Events section can help promote your business events online with dates, times, event descriptions, prices and driving directions. You also can post Press Releases, Articles and even Press Kits with PDF documents, Brochures, Photos, Corporate Bio's etc... - Display Business Information
Listing a variety of contact information and directions can help reduce the amount of time spent on the phone with customers relaying that information. Driving directions are especially usefull online with the explosion of online mapping tools like Google Maps. A Frequently Asked Questions (FAQs) section of your website can reduce the stream of repetitive calls and questions freeing up more time for your company to work effectively. - Find Employees
Don't underestimate your site as a valuable recruitment tool. Sure you can post job listings on your site but you can also speak to potential employees on a more personal level by explaining the culture of your organization, benefits you may offer, as well as expanding on the type of person you're looking for to represent your business. - Branded Email Address
Not only is it easier to remeber 'jsmith@domain.com' than it is 'mycrazyname1974@yahoo.com', but it looks more professional. In addition, it's a good way to promote your website. Moreover, if you keep your domain name year after year, you will have that same exact email address year after year. You can't do that when using free Verizon or Comcast emails. Once you switch interent service providers your previous email is gone and you'll have to start from scratch to rebuild your contact list sending out bulk messages of "you moved to another email service provider; can you please update your address book?".
- Improve Branding
Branding is a way to represent your product, service or company from your competition to help build "brand loyalty". The content and graphic design of your website allow for many ways to differentiate yourself and bring together your marketing materials to convey a singular style and/or message. - Update Information Quickly
Web content isn't set in stone or rather Ink in terms of print advertising. With Content Management Systems (CMS) you can now self edit and update your own website. Even if you have someone else updating your site it only takes a day or two to turnaround basic text changes. - A Sales Tool Outside The Office
Ever been in a situation where you wanted to talk about your company and wished you had some sales materials to handout or show? Just use your website as a sales presentation tool when explaining your business products and services. Creating sections on the sites like news articles, press releases, price list updates etc... will give your customers more reason to comback and visit your site which inturn builds on your customer loyalty. - Reach Your Local Market
Web surfers have figured out that using localized keywords like City and State are the best ways to find information about local businesses. While you many not rank in the top 1000 for "Accountants" you could come up in the Top 10 for "Annapolis Accountants" . - Check You Out Anonymously
How many times have you been in a store and told the clerk you were "just looking". Same applies here. While you're website visitor may not contact you during any particular visit, it's important to leave them with a good impression as they may have been doing research for potial work in the future. - It's 2012 and your customers expect you to have one.
Not having a website could make you look suspicious in the eyes of many business and customer prospects. Anyone can build a website so it's important to have a professionally designed website to show your customers that you are a viable successful business.
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